Green Supply Chain Management- Challenges and Opportunities

Green Supply Chain Management can be defined as “integrating environment thinking into supply chain management, including product design, material sourcing and selection, manufacturing process, delivery of the final product to the consumers, and end-of-life management of the product after its useful life.” These days people are more concerned of the world’s environmental problems such as global warming, toxic substance usage, and decreasing in non-replenish resources. Growing attention is given to the development of environment management strategies for supply chains. The Government has released campaigns to promote this problem to people. Several organizations responded to this by applying “GREEN” principles to their company, such as using environmental friendly raw material, reducing the usage of petroleum power, and using the recycle papers for packaging. Still, the ‘Green’ concept is not the core part of the company’s core strategies as the path towards green supply chain has not yet been properly determined by them. So, in the current competitive scenario, the driver of Green Supply Chain Management assumes a significant importance and call for serious research attention. This paper focuses light on the necessity of ‘green’ and green concepts on business. The purpose is also to reveal the challenges and opportunities associated with the successful implementation of green concept in the supply chain of the companies. Finally, this paper suggests some effective ways for its successful implementation.